Everyone has now heard of Content Marketing – the discipline. It is that thing that businesses do to ‘engage’ with customers. It has value but we can’t articulate what that value is. We need it because we’ve been told that
The era of bigger, better content marketing has arrived When it comes to creating content as part of your content marketing strategy, whether it is video, written material or even social media communications, the message is always to make it
The importance of strategising anything and everything! Happy New Year from WordAtelier! I must apologise that the blog has been a little thin over Christmas and New Year. Unfortunately for us, this is not down to jollities and seasonal frolics.