wordAtelier can help you to develop a sustainable content marketing strategy that ensures that the capital and time you invest in content creation and content marketing  translates into tangible business benefits.

Why do you need a content strategy?

In business, everything needs a strategy to be the best it can be. Unstructured content marketing activity can cost you in both lost customers and lost time.  That’s because not all forms of content are suitable for every business, and not every channel reaches the right audience.  Taking the time to define your customer and the content they will enjoy consuming and acting upon is the most fundamental stage of content marketing, and yet the one so often missed out.

What is a Content Marketing Strategy?

A content marketing strategy is unique to your business and is designed to connect you with the right customers at the right time and in the right way. Some businesses may benefit from e-newsletters, but for others they are a waste of time and money. Looking at your business and analysing what will work and when is key to a successful content marketing campaign.

Key elements of a solid content marketing strategy include:

–          Profiling the target audience

–          Identifying the purpose of the campaign (i.e. more readers, more subscribers etc)

–          Quantifying the ideal outcome (i.e. 300 sales by year end)

–          Identifying ways to measure success

–          Deciding on budget

–          Identifying which elements of Content Marketing will work and how long to trial each part

–          Developing a strategy for conducting the campaign (i.e. who will research and write your articles).

How can wordAtelier help with our content marketing strategy?

We work in partnership with you to develop an effective content marketing strategy that is tailor made for your business. We first get to know your business inside out so that we know who your customers are and what makes them tick. We then undertake research to identify the best and most profitable content marketing channels for your business, taking into account your financial and human resources. Our completed and fully documented content marketing strategy will act as a blueprint for your current and future content marketing success.

Contact us today to discuss how a content marketing strategy can help your business grow. Just use our quick contact form on the right and we will contact you within 24 hours. Alternatively, you can email us on enquiry@wordatelier.uk and we will respond as soon as possible.